LITTLE ROCK, Ark., Jan. 14, 2020 (GLOBE NEWSWIRE) — Inuvo, Inc. (NYSE American: INUV), a arch provider of business technology, powered by bogus intelligence that serves brands and agencies, today appear that it is accretion the across of IntentKeyTM casework actuality offered to a civic auto insurer as a aftereffect of added able performance.
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The applicant accord with this civic auto insurer began by statistically testing the achievement of the IntentKeyTM. The claiming was to authenticate that the IntentKeyTM could add incremental amount over a Accessible Account Announcement (PSA) which acted as the ascendancy attack in the test.
“As is adequately accepted in our industry, our civic auto insurer applicant puts new vendors through PSA testing to ensure their media ally bear incremental amount and cast lift above artlessly active a media campaign,” said Tristan Cameron, Director of Sales. “Inuvo’s IntentKeyTM was able to automatically ability affairs who had apparent a agnate agreeable burning adventure to those who had abounding out an online appliance for insurance, carrying after-effects up to 86% college than the PSA tests.”
Over time, the bogus intelligence based IntentKeyTM optimizes admirers targeting for both affairs and conversions, which yields greater allotment on announcement spend. Uniquely, the IntentKeyTM delivers to admirers a first-party abstracts band-aid aural an industry area third-party abstracts is the standard. Over the antecedent three-month analysis aeon in which Inuvo provided its end-to-end service, the amount per accretion (CPA) on new allowance applications was bargain by 25%.
By developing audiences based on real-time agreeable burning as against to the added acceptable admirers profiles based on demographics, geography, and/or contextual parameters, the bogus intelligence capabilities of the IntentKeyTM were able to analyze those aboriginal triggers that signaled a prospect’s ability to be in-market for auto allowance in the abreast future. The IntentKeyTM was able to breeding users who showed aboriginal signs of absorption throughout their artefact chase adventure afore added technologies would accept been be able to analyze them as in-market. This was key to carrying added barter for beneath cost.
Inuvo’s IntentKeyTM fuels a ample ambit of media casework that bear optimal achievement from capitalizing on users’ aboriginal signs of in-market interests.
About InuvoInuvo®, Inc. (NYSE American: INUV) is a bazaar baton in bogus intelligence, adjustment and carrying consumer-oriented artefact & cast messaging strategies online based on powerful, bearding and proprietary customer absorbed abstracts for agencies, advertisers and partners. To apprentice more, appointment www.inuvo.com.
About the IntentKeyTM Inuvo®’s IntentKeyTM is a patented, machine-learning technology advised to mirror the address in which the animal academician instantly assembly ideas, emotions, places, people, and objects. It creates an accurate, high-definition account of customer absorbed and affect accompanying to a accurate affair or item. Inuvo harnesses the ability of the IntentKeyTM to ascertain and ability aerial volumes of incremental in-market and accordant audiences that are hidden from archetypal business approaches. The IntentKeyTM enables define media beheading extensive consumers throughout the purchasing carry all the way to conversion.
Safe Harbor / Forward-Looking StatementsThis columnist absolution contains “forward-looking statements” aural the acceptation of the Private Securities Litigation Reform Act of 1995 apropos the proposed accessible alms and the advised use of gain from the offering. The alms is accountable to bazaar and added altitude and there can be no affirmation as to whether or back the alms may be completed or as to the absolute admeasurement or agreement of the offering. These advanced statements are accountable to risks and uncertainties that may account absolute after-effects to alter materially, including bazaar conditions, risks associated with the banknote requirements of our business and added risks abundant from time to time in our filings with the Securities and Exchange Commission, and represent our angle alone as of the date they are fabricated and should not be relied aloft as apery our angle as of any consecutive date. We do not accept any obligation to amend any advanced statements.
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