NEW YORK–(BUSINESS WIRE)–Today, Studs, a new ear acute acquaintance that enables consumers to accurate themselves through earscaping, launches civic online and in its aboriginal brick and adhesive area in New York City’s Nolita neighborhood. The aggregation affairs to aggrandize its concrete retail attendance to added locations in 2020.
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Founded by Anna Harman and Lisa Bubbers, Studs was created to improve the acceptable “mall piercing” experience. By accumulation advantageous ear acute casework with omnichannel retail operations and a advanced array of accessibly-priced earrings, the aggregation offers consumers a seamless aisle for abyssal the ahead angled acute and beautification landscapes.
For decades, the ear acute industry has been authentic by two types of offerings — aged capital brands that are fast and cheap, but use alarming acute guns, and bounded boom parlors that generally advance needles, but don’t focus their casework accurately on ear acute and alone action a bound array of acute jewelry. Studs combines the best of both models and reimagines the acute action from start-to-finish by prioritizing the chump experience, absorption on safe and advantageous acute practices, and abutting with its customer’s alone appearance expression. Studs additionally offers an online retail destination area barter can boutique curated earscapes, distinct earrings, collections and admission after-care.
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“With acceptable acute retailers accident acceptance and declining to accommodated the needs of today’s consumers, there’s a abridgement of brands in the acute and retail mural that accent advantageous aggravate piercing, action a trend-driven artefact array and attainable pricing,” said Anna Harman, co-founder and CEO of Studs. “By accepting a atypical focus on the ear acute acquaintance from alpha to finish, we’re assured that Studs can abutting the gap and bear a account not alone centered about ear piercing, but optimized for every accessible charge accompanying to either acute or beautification in a way that no added cast is accomplishing today.”
The aggregation additionally appear $3 actor in allotment led by Aboriginal Annular Capital with accord from Lerer Hippeau, as able-bodied as added angel investors. Financing will be acclimated for architecture retail locations, acceptable the ecommerce acquaintance and accretion the Studs team.
“Gen Z has acquired above capital brands like Claire’s and is bromidic by accepting broken at their pediatrician’s office. With the accretion appeal for assorted piercings and beautification styles acceptable decidedly contemporary amidst this age demographic, boom parlors, which can be intimidating, big-ticket and bound in selection, accept become added or beneath the default,” said Hayley Barna, Partner at Aboriginal Round. “I was advantageous to advance Studs’ aboriginal allotment annular and advance in two arresting founders arrest a ample bazaar accessible for a new account archetype and cast voice. This is a different advance for Aboriginal Annular and we couldn’t be added aflame to be breaking into the amplitude with a cast that is so broke into the apperception of today’s chump and accessible to bear to their aerial standards and ever-changing needs.”
“Anna and Lisa are the absolute aggregation to accompany to activity a reimagined retail acquaintance about ear acute and accredit self-expression through adornment,” says Caitlin Strandberg, Investor at Lerer Hippeau. “We’re acquisitive to watch consumers abatement in adulation with the different Studs acquaintance and aflame to see the cast advice conductor in the approaching of retail.”
Headquartered with a storefront in NYC, Studs is accessible both online at Studs.com and in-store. Check out the brand’s Nolita boutique at 12 Prince St. for ear acute and jewelry.
Studs is a new ear acute acquaintance that enables consumers to accurate themselves through earscaping. The aggregation offers a avant-garde band-aid to the ahead anachronous ear acute industry and bulky action surrounding it. For years, there’s been a gap in the bazaar comprised of aged capital brands, boom parlors and high-end boutiques that are either unsafe, alarming or acutely overpriced. Studs closes this gap and improves the chump adventure by abutting a advantageous ear acute account with trend-driven and accessibly-priced jewelry, accessible to boutique both online and in-store. From claimed consultations and safe needle-piercing (never guns) with implant-grade metals, to aftercare check-ins and merchandised earscapes, Studs is the new ascendancy in ear acute and earrings.
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